5 Internet Marketing Strategies That Can Help Grow Your Local Business

With the overall economy resting in a “bearish” state many local businesses continue to struggle to keep their doors open. Unfortunately many businesses have already closed down and many more are doing so every day. These times of change are forcing many business owners to rethink how they promote their business and attract customers.

While the internet is no longer a new concept to business owners most have yet to fully harness the potential business building opportunities that are available to them by applying proven internet marketing strategies to their business. Of course while the internet alone may not revolutionize every business in America it is proven that by implementing a few targeted internet marketing strategies a local business can significantly improve and separate itself from the competition.

The main reason that internet marketing for local businesses is so effective today is because most businesses have not taken the time to position their business online properly and in most industries the competition online for local businesses is relatively low. Here are 5 proven internet marketing strategies that can help grow your business.

1. Claim Your Google Place Page- Google built most businesses what is called a “Place Page” and they use this web page to display your business in the local search results when someone is looking for your product or service, but Google requires that you claim it.

2. Optimize Your Google Place Page- Once you have claimed your Place Page you want to optimize it so that it will be seen at the top of the search results above your competition. The way you do this is by adding reviews and citations about your business. These reviews and citations will give your business strength in the eyes of Google and help you rank higher in your local search results.

3. Optimize Your Business Website- You must apply “SEO” or Search Engine Optimization to your website so that it will also gain strength in the eyes of Google. This will help your Place Page rank higher and will also help your website display higher in the “organic” search results. One of the most important factors for SEO is building back links to your website.

4. Structure Your Website For Conversions- When you get a visitor to your local business’s website you have one opportunity to either convert that visitor into a sale or get their name and email address so you can follow-up with them later. Structure your important pages so you speak directly to their needs and wants and give them an opportunity to either contact you immediately or give you their contact name and email address.

5. Track & Analyze- It is very important that you install Google Analytics code onto your website so you can track data about who visits your website, where they are coming from and how many of them are doing business with you. This information will allow you to make the necessary changes to your website to increase your business sales.

While the offline economy may be down right now the internet is a resource that if used properly can significantly help your local business get an edge on the competition and increase sales. There is currently a lot of opportunity online for your local business and by simply applying a few internet marketing strategies you will be able to experience the difference.